Taste Worth Skreaming for

Introducing the naturally sweetened by Truvia® ice cream with 7 fun flavors: Vanilla, Chocolate Cherry Chunk, Java Chip, Peanut Butter and Jelly, Banana, Chocolate Brownie and Berry Good.  Iskream is the outrageously delicious, naturally sweet, reduced fat treat perfect for the whole family. 

Brand & Identity

Rebranding efforts included a new logo, brand positioning and packaging. Iskream was relaunched in 100+ locations including Stop & Shop, Walmart, and Whole Foods, resulting in a 35% Q2 sales increase. Banana and Berry Good -- received the American Diabetes Association seal of approval.

Packaging was awarded a CADC Silver Award.

Website

A new website that catered to buyers, investors, and consumers. The website included:

• An interactive quiz asking the question, Which flavor are you?

• Flavor information, product selector, pint information and nutritional facts

• Introduction of new brand positioning

• Ask a Nutritionist section

• Store locator and contact form

Website was awarded a CADC Silver Award.

Iskream Freezer Case Hall of Fame Contest

On the lookout for America's sweetest characters, and a charismatic panel of celebrity judges had been tasked with serving up the winners. The panel includes actor, producer, and director Adam Sandler, musician and TV personality Vanilla Ice, and the cast of "The Dan Patrick Show." Iskream invited families nationwide to submit photographs of their unconventional, crazy moments to be featured on future Iskream pints.

The event spanned seven months to include individual contests for each of the Iskream flavors – Vanilla (May), Chocolate Cherry Chunk (June), Java Chip (July), Peanut Butter & Jelly (August), Banana (September), Chocolate Brownie (October) and Berry Good (November).  Photo submissions were uploaded through Facebook entrants easily shared their photo entries to Instagram, Facebook, Pinterest and Twitter.