"We have so many passionate people and great stories that make up a community, a brand, that's unlike any other in the world."
Products
$80,000
Members
3,000+
Exhibitors
1,300
Started in
1955
The new vision of the National Association for the Specialty Food Trade brought to life through motion and music.
“Our campaign brings to life the individual personalities and stories of craft, care and joy behind so many specialty food businesses,” says Ann Daw, president of the Specialty Food Association. “It captures the passion and creativity each member puts into their product and brings to the specialty food community.”
The new brand was previewed during Show days in the North Hall Lobby in a "We Are Specialty Food" booth and interactive photo display. Developed as part of the Association's new vision, a 10-year plan that aims to cultivate and expand a thriving specialty food trade through relationship-building, outreach, resources and advocacy.