Wrist Wishers created a customizable wish list on a custom Facebook application with Integrated Webcam and Virtual Accessorization Experience that allowed them to try on their favorite GUESS timepieces and create a personal holiday card to share with your friends and family.

Every wrist has a wish - to be wrapped, adorned, and shown off with a GUESS Watch.

Explore the holiday campaign determined to make every Wrist Wish come true.

GUESS Watches Campaign Teasers

  • Calling all watch lovers…check out our 'Wrist Wish' tab! You can try on your favorite GUESS timepieces and create a personal holiday card to share with your friends and family. You may just get what you’re wishing for! http://bit.ly/WristWish

    Comments: 1K
    Shares: 1.2K

  • Every wrist has a wish -- to be wrapped, adorned, and shown off with a GUESS Watch. This season we want to make your Wrist Wish come true. Stay tuned...

    Likes: 5K
    Comments: 82
    Shares: 275

Welcome Gate for the Wrist Wish Campaign. Nearly half a million new wrist wishers became Facebook fans of GUESS Watches in just a 6 week period.

Welcome Gate for the Wrist Wish Campaign. Nearly half a million new wrist wishers became Facebook fans of GUESS Watches in just a 6 week period.

The Wrist Wish campaign instructions interface of campaign, designed to drive holiday sales and user engagement. Over 150 different countries became engaged with the GUESS Watches brand.

The Wrist Wish campaign instructions interface of campaign, designed to drive holiday sales and user engagement. Over 150 different countries became engaged with the GUESS Watches brand.

Step 1 Choose

Step 1 Choose

Step 2 - Try On

Step 2 - Try On

Step 3 - Share Users were encouraged to share their chosen wrist-wish pieces across various social media channels, acting as subtle hints to friends and family during the peak shopping season.

Step 3 - Share Users were encouraged to share their chosen wrist-wish pieces across various social media channels, acting as subtle hints to friends and family during the peak shopping season.

Interactive Gifting allowed shoppers to browse the latest timepieces and build personalized holiday "wish lists" of their favorite watch designs.

Interactive Gifting allowed shoppers to browse the latest timepieces and build personalized holiday "wish lists" of their favorite watch designs.

GUESS Watches Brand Social Posts

  • "Like" if you wish the weekend could be longer!

    Likes: 5.6K
    Comments: 58
    Shares: 220

  • There is nothing sadder than a wrist that did not get its wish. Don't miss out on sharing “Your Wrist Wish.”

    Likes: 7.6K
    Comments: 85
    Shares: 270

  • Leah wishes for rose gold glamour and looks stunning in it. What's your wrist wist? Create your wrist wish and you may be featured next week!

    Likes: 12.7K
    Comments: 191
    Shares: 656

  • Andrew shows off the perfect fit from his Wrist Wish! Share your photo with us for a chance to be featured next week.

    Start Wishing: http://bit.ly/WristWish

    Likes: 3K
    Comments: 31
    Shares: 131

  • Maureen shows off the perfect fit from her Wrist Wish. Create yours and share it..we'll be picking one of our favorites to be featured next week!

    Start Wishing: http://bit.ly/WristWish

    Likes: 8.6K
    Comments: 197
    Shares: 695

Campaign Deliverables

Strategy & Research - Market + Competitor Analysis
Information Architecture (IA) - Wireframes, Content Flow, Interaction Design
Content - Content created for GUESS Social Pages
Digital - Facebook Campaign
Development - Facebook Campaign
Video Concept + Production - :07, :15, :30

Credits

Role - UX Designer
Client - Guess Watches
Program - My Wrist Wish Holiday Campaign
Agency - York & Chapel
Production - York & Chapel